Later
that month, on 24 October 2012, writer Robert Florence published an
article (Note: This is a reprinting of the
original article, not the copy on Eurogamer's site for reasons that
will be detailed shortly.) on eurogamer.net,
posting the image along with a scathing critique of game reviewers
and their relationship with the PR representatives of many large game
publishers. In this article, he mentioned that during the Game Media
Awards, many notable game journalists were seen taking part in a
publicity stunt in which a certain publisher was giving away six
Playstation 3 consoles to six lucky game journalists out of all of
the ones who tweeted their excitement for their upcoming game, using
a particular hash tag. (To avoid giving that particular company
further publicity for this stunt, I have elected to avoid mentioning
their name directly. If you are curious, you may wish to look this
incident up for yourself.) In this write-up, he quoted the twitter
responses that some journalists made regarding the backlash they
received from these tweets. One quote, from game journalist Lauren
Wainwright, in particular reads: “Urm…
[redacted] were giving away PS3s to journalists at the GMAs. Not sure
why that's a bad thing?” Because of the use of said statements in
the article, Intent Media, a firm that Ms. Wainwright works for,
allegedly threatened to file a lawsuit against Eurogamer claiming
libelous use of her words. Due to the resulting pressure, Eurogamer
had no choice but to release Mr. Florence from his employment with
the company. Furthermore, they had to edit the article, removing the
quotes used. The revised
version
remains on Eurogamer's site for all to see.
The
combined weight of these incidents has rekindled charges that the
gaming press is corrupt and “bought” by the major publishers of
the industry. After looking at all that has happened recently, I can
understand why people would say that. It is even easier to see how
something like this might happen. Game journalists and PR
representatives both have a passion for the games on display and love
to talk about games. Furthermore, PR representatives need to find a
way to release the information they want to be released to the
audience for their products and game journalists want information to
release to their audience, which is, of course, the exact same
audience publishers wish to give information to. Since these two
sides have similar goals, interests, and audiences, it is no surprise
that there is something of a symbiosis between them. They rely on
each other in order to be successful at their jobs. This,
unfortunately, makes it easy to lose sight of one's responsibilities.
When game journalists start to think of the people they get press
releases and information from as friends, things start to go awry.
This can easily cloud their judgment when writing reviews and
previews, discussing the games in their queue, and even when contests
and special events are run. I do not mean to imply that these
relationships between PR and journalists are necessarily bad things.
However, they must be kept in check by both parties, else people may
(as has already been demonstrated) begin to question the validity of
the whole process. Both sides of the relationship need to be vigilant
that friendship does not cross into professional responsibilities.
Most likely easier said than done, but it is necessary if journalists
want to maintain their legitimacy.
Another
factor in contributing to this air of corruption is the fact that
game journalists are essentially just fans of the games. Again, this
is not necessarily a bad thing, but it does help contribute to all of
this nonsense that we are seeing. Very few personalities in gaming
journalism actually have training and/or education in Communications
or Journalism. Most are just people who began to write about video
games, either on small start up sites or just for fun in their spare
time, and rose to their positions through meeting people, generating
a solid fanbase, and/or sheer tenacity. The one thing they all have
in common is a passion and fandom for video games and the medium as a
whole. Just as with their relationship with PR, this can cloud their
judgment when not kept in check. With the advent of blogging and
other means of releasing opinions for the world to see, it is even
more important to do so. If people find that a reviewer's fandom is
clouding their better judgment and leaving them susceptible to
corruption, then their audience can easily move to one of the
thousands of other competing outlets and ignore them entirely.
I
am not a gaming journalist: All I am is a lowly blogger, in a sea of
lowly bloggers, with a passion for the industry. I will not make the
claim that the gaming press as a whole is corrupt. I follow many of
them on Twitter and have even had very interesting conversations with
a few of them. However, what we have all seen in recent times is
indicative of a problem. There are indeed some people in the gaming
press that do not understand the need to stay on the high and narrow
and not fall victim to many of the tactics that PR use to spread
information. Clearly, some do not realize how much value can be lost
to unprofessional conduct and behavior. Regardless of whether or not
there is actual corruption in the gaming press (and, let us be
honest, there definitely are very sketchy, at best, news outlets in
the industry), there is, at the very least an appearance
of corruption, which is a very big issue in and of itself. If even a
select few make the press look disingenuous and corrupt, then that
has severe negative repercussions on the whole industry and how
people think of it. It is vital that the press clean up their act and
begin to look more like professional journalists. This does not mean
that they need to stop being silly, making jokes, or enjoying their
jobs, but it does mean that they need to maintain a level of
transparency with their readers/viewers. As one Escapist Magazine
News Team Staff Member, Jonathan
Grey Carter,
said, “Taking
your job seriously does not equal taking yourself seriously.”
With regards to gaming journalists themselves, he added that “You
are not an important person, you write about toys for a living.
Perspective always helps.”
While I like to think of games as slightly higher on the totem pole
than “toys,” the point is still valid. Journalists can maintain
transparency and a sense of integrity while still being passionate
gamers that care for the industry. All it takes is a little bit of
thinking before taking part in certain contests or giveaways and an
acknowledgment of mistakes when they happen. This is not a call to
get rid of the advertising money that major publishers spend on the
gaming press. Let us be honest, the press is a business and the money
needs to come from somewhere. It is simply a word of caution. To the
gaming press, please be a little more careful and understand that
when we raise issues with things you do, it is because we want you to
do better and we believe that you can. Like many of you do to the
games themselves, we criticize because we care.